Speedo

Holo-Gauze creates augmented reality style holographic effect for Speedo

Holo-Gauze created a 20x9metre installation for an augmented reality style launch of Team Speedo, the swimwear and swim accessory manufacturer’s line-up of 200 super star swimmers from the UK, US, France and Spain. The New York launch brought together 24 Team Speedo athletes to promote Speedo’s Fastskin LZR Racer X suit, incorporating the swimwear manufacturer’s most advanced swimwear technology to date.

To introduce Team Speedo, a film charting the success of each individual athlete was projected onto the huge Holo-Gauze display installation, while the 24 champion swimmers were positioned at various heights, unseen, behind the display. Then an augmented reality style grid and info graphics (name, initials, Olympic team) were projected onto the screen, as each athlete was revealed, one by one, through the near-invisible gauze.

A video of the launch can be viewed here.

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